Case Studies
Real problems, built solutions.
Three client engagements — what the problem was, how I solved it, and what the results looked like.
Streamlining Content & Communications for a Marketing Agency
The agency managed social content for 12+ clients across Instagram, LinkedIn, and Twitter. Posts were being scheduled manually from a spreadsheet, team communication was scattered across email and WhatsApp, and performance reports took half a day to compile every Monday.
Automating B2B Lead Generation for a SaaS Sales Team
The sales team of 4 SDRs was spending 3 hours per day manually researching companies, finding contact emails, and scoring leads before they could send a single outreach message. The pipeline was thin because capacity was eaten by research, not selling.
AI-Powered WhatsApp Customer Support for a SaaS Product
Customer support requests arrived through three channels — email, the in-app chat widget, and WhatsApp Business — with no unified system. The support team of 2 was manually triaging across all three, average first response time was 4 hours, and 40% of tickets were repeat questions answered by the same three paragraphs from the FAQ.