Built Different Website Case Study

The brief

Built Different 3.0 is a two-day business event in Tirana. The site had to sell four ticket tiers, support financing, and report every sale back to the ad platforms paying for the traffic.

What I built

1. 01

   Built the landing page around the buying decision: proof, fit, guest voices, the weekend, past speakers, pricing and capture.

2. 02

   Connected Whop checkout for the four ticket tiers, including buy-now-pay-later financing partners.

3. 03

   Set up Meta Pixel, GA4 and TikTok tracking that loads only after cookie consent, with seven confirmed thank-you pages so each purchase is attributed correctly.

4. 04

   Added an Albanian version, lead capture into the outreach desk, and a CI pipeline that runs linting, type checks and Playwright smoke tests on every pull request.