Built Different
Tirana, AlbaniaBusiness event
A ticket-selling website for a two-day business event, with checkout and ad tracking.
WhatsApp cold outreachInternal dashboardTirana, Albania
Built Different Outreach Desk Dashboard Case
WhatsApp cold-outreach desk for selling event tickets to company administrators.
The brief
The event team wanted to reach Albanian business owners directly on WhatsApp, the channel they actually answer, without spamming, getting numbers banned or losing track of who replied to which salesperson.
What I built
- 01
Loaded the public business registry, ranked companies by registered capital, and kept only active businesses with an administrator and a valid phone number. Each number belongs to one lead only.
- 02
Gave each salesperson an isolated WhatsApp session, connected by QR, with a fixed daily cap on new leads and a warm-up period for new numbers.
- 03
Limited automation to one opening message asking permission to continue. Every reply is classified locally and answered by a person, never by the system.
- 04
Collected replies from all accounts in one inbox, with forwarding to Telegram so salespeople can reply from their phone.
What the dashboard does
Overview
Campaign status, list size, leads ready for warm-up, conversations started and WhatsApp connection state.
Leads
The cold list with search, source status and eligibility filters, outreach state and last contact for each lead.
Campaign
Event details, ticket packages and the editable cold message with variables for first name, company and dates.
Responses
Every inbound message across all sales accounts, with lead origin and the salesperson who received it.
Sales team
Up to 50 named WhatsApp accounts, each with its own private connection link and daily cap.
Activity
A local audit trail of campaign changes and sending results.
Inside the system
Result
- One message per lead, automatic opt-out handling, and caps on every sending account.
- One inbox shows every conversation and which salesperson owns it.
Stack
- Node.js
- Express
- Baileys (WhatsApp Web)
- MCP
- Telegram Bot API
- Docker
The website connected to this system
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