Onyx Clinic CRM
Tirana, AlbaniaClinic CRM
Clinic CRM for client records, staff calendars, online booking and WhatsApp reminders.
Paid ads · Lead generationInternal dashboardSelf-hosted
Meta Lead Ads Automation Dashboard
A self-hosted dashboard that syncs Meta lead ads, contacts every new lead within minutes and uses a local AI to cut cost per lead.
The brief
Running Meta lead ads well means watching cost per lead every day, acting on the numbers and contacting each new lead within minutes. Ads Manager shows the data but does not say what to change, and leads sit in a form export until someone downloads them.
What I built
- 01
Synced campaigns, ad sets, ads and leads through the Meta Marketing API, and received new leads instantly through a separate, signature-verified lead webhook.
- 02
Ran a local Qwen model over the account’s own numbers to rank concrete changes that lower cost per lead, each with an Apply button that respects budget guardrails.
- 03
Sent every new lead a WhatsApp or email message from an editable template with drag-and-drop lead fields.
- 04
Added an MCP server so other AI tools can query the ad account, and plain-language questions inside the dashboard.
- 05
Built two guards against accidental exposure: the dashboard refuses to start on a public address without a login, and refuses requests from non-private hosts, which also blocks tunnels.
What the dashboard does
Today
Cost per lead, this month’s pacing and the three changes worth making now.
Lower my CPL
Ranked, specific recommendations from the local model, each applied with one click within guardrails.
Leads
Every lead with its source campaign, who to contact and whether they have been messaged.
Campaigns
Campaign, ad set and daily charts, drilled down from the account level.
Ask AI
Plain-language questions about your own numbers, answered by the local model.
Connect & diagnostics
Meta sign-in, WhatsApp pairing by QR, email, and a health check for every connection.
Result
- Cost per lead, pacing and the next three changes on one screen every morning.
- New leads are contacted within minutes, and ad and lead data never leave the server for a third-party AI.
Stack
- Python
- FastAPI
- PostgreSQL
- Next.js
- Meta Marketing API
- Qwen (local LLM)
- MCP
- Docker
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